Investing in the Highlands
with passion since 2009
Read our story

Hello & welcome to our website

I Started Cru in 2009 with a vision to create a company in the Highlands that delivered on exceptional quality, customer-focussed experiences every time.

The word Cru itself refers to the grapes used to make wine. More importantly, it acknowledges the quality of the grape. It can also group together grapes of different varieties, that all have the same level of quality in common.

This is the underlying foundation of what Cru was to become. A collection of businesses, all different, with different personalities, in different areas, and serving different customers.

The one thing they all have in common, however, is the quality they deliver, each and every time.

Have a look around, and feel free to get in touch!

FROM OUR NEWSROOM

Business

Is now the time to cut back on marketing?

With the world currently in turmoil, there is no doubt that the publics’ pockets are getting shallower, purse strings are getting tighter and the common moth is settling in for an extended period of hibernation in your dad’s wallet! With

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News

Look on the bright side!

Our Managing Director, Scott Murray shared his surprisingly uplifting thoughts on this uncertain time! Writing this article from what was once my dining room, but now acts as a makeshift HQ for our 9 companies, I look back with a

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News

COVID Temporary Closures

At this time, the safety and wellbeing of our Staff and our customers is our number one priority. With that in mind, we will be closing our doors tonight, at 10pm, and will remain closed to the public until further

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News

Safety first!

There is nothing more important to us, than the safety & wellbeing of both our staff, and of course, our customers.  As such, we have already taken extra measures to reassure our customers in the wake of Coronavirus. Operating seven bars

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Business

Surviving your next business trip.

In this day and age, business travel is a necessary evil. An inconvenience. A break in our comfortable routine. Time away from the family, and countless hours in an unfamiliar place with questionable internet, and strangers for company. Not for

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News

Oh what a night!

Last week, at the Macdonald Aviemore Highland resort, 120 of CRU Holdings staff, suppliers, sponsors, and friends descended upon the luxurious Highland hotel! Every year, we try and make the staff awards more special, more inclusive, and more worthy of

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